Information Architecture
Success Through Stable Foundations
Writing content must be done with a goal. Branding and style guides work together to support the user experience. This may lead them through different paths written by several contributors, while feeling fluid and consistent. It may take the form of intentional layouts to achieve a desired outcome for both the business and the user. Whether it is backend or front-end structure, content strategy is essential to the longterm success of a tool.
Below are some examples of the types of structures I put in place while at both Wells Fargo and Oracle, while protecting confidential information.
Content Modeling
Assess corporate needs for content management and build content models to support publishing in Oracle Content Management.
Supports both internal and external website and application needs.
Drives productivity and reduces time to create web content and emails though pre-built templates.
Taxonomy
Deep dive into corporate structures to determine reporting and publishing needs to create complex, relevant taxonomy structure.
Host workshops for understanding and mastery of concepts.
Provide best practices as industry expert.
Taxonomy.docxTaxonomy development.docxCustomized Content Creation Forms
With over 10,000 pieces of content to organize and publish, a methodology was developed to both categorize the content for the line of business and publish it to multiple users in a complex security matrix.
This lead to the use of mutiple metadata fields that filtered as options were chosen to elimiate errors.
User confidence went up on the back and front ends as content was successfully published and risk was reduced for the corporation.
New publishers for this tool completed onboarding at a quicker rate and efficiency went up.
