UX Design

Website Optimization

The heart of all UX design is the user. I joke while training staff in UX writing and design "nobody cares about your opinion."  While I usually get a laugh, the underlying message is there: a truly successful UI focuses around how your users approach and think about your content. You must focus on ease-of-use, clear labeling, intuitive features, and above all, base your design and changes on user testing.

I have done this internally for Wells Fargo for their internal customer service database of process, procedures, regulations, and scripting, as well as Oracle as a consultant for both their content management tool and numerous clients who purchased expert services consulting with me.

Performed a full review and gave recommendations for: